Hidden alcohol is the most dangerous.
Hidden alcohol is the most dangerous.
For 23 million Europeans in recovery lack of labeling means risk of relapse.
Current EU regulations start at 1.2% vol. and do not provide necessary information.
The information in this campaign is based on:
The Hidden Danger
In the EU, products under 1.2% alcohol DO NOT REQUIRE "contains alcohol" labeling. This creates a dangerous gap for millions of vulnerable people.
Key facts:
23 million Europeans are recovering from alcohol addiction
Products under 1.2% do not carry mandatory warning
A single sip can trigger biological responses in an addiction-altered brain
Current regulations protect producers, not consumers
The World Health Organization states there is no safe level of alcohol for people in recovery. Even minimal amounts can trigger biological responses linked to addiction.
The brain of an alcoholic is physiologically altered. Even traces of alcohol can activate neurotransmitter pathways built over years of use.
Hidden alcohol is everywhere
All these products contain alcohol and none of them carry a clear visible warning.
Marketed as alcohol-free
Non-alcoholic beer
Up to 0.5% alcohol
Kombucha drinks
0.2-1.2% alcohol
Kvass bread
Up to 0.2% alcohol
Non-alcoholic wine
0-0.5% alcohol
Kefir and yogurt
0.2-0.4% alcohol
Balsamic vinegar
Up to 0.5% alcohol
Boza
Up to 1% alcohol
Do you know another product with hidden alcohol?
Report productContain alcohol
Mouthwash
15-27% alcohol
Cooking extracts
35-40% alcohol
Alcohol-based medicines
10-70% alcohol
Do you know another product with hidden alcohol?
Report productDouble standard in consumer protection
| What is labeled | Percentage affected | Mandatory labeling |
|---|---|---|
| Allergens (nuts, gluten, lactose) | 5-10% of population | YES - even at trace levels |
| Sugar | 100% of population | YES - visible on label |
| Alcohol under 1.2% | 5% (23 million in EU) | NO - discretionary |
Allergies and alcohol addiction affect a similar percentage of Europeans. Why is one risk protected by law and the other ignored?
The solution is simple
We demand a change in EU Regulation № 1169/2011 on consumer information:
Mandatory labeling
All products with alcohol above 0.1% must carry visible text "CONTAINS ALCOHOL"
Warning label
Clear labeling for at-risk groups: pregnant women, people with addiction, children
Visual standardization
Unified icon or color marking across the EU, visible without reading small print
Before
Ingredients: water, malt, hops...
Alcohol content:: <0.5%
We don't ban products. We demand transparency.
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We need 1 million signatures for an official European Citizens Initiative. Every signature brings us closer to a mandatory response from the European Commission.
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Get informed
Download a comprehensive list of products with hidden alcohol. Share with people in recovery, families, and addiction specialists.
Frequently asked questions
Path to change
January 2026
Petition launch
Launch of petition and information campaign
March 2026
10,000 signatures
Official registration as European Citizens Initiative
June 2026
100,000 signatures
Establishing support from MEPs and health organizations
2027
1 million signatures
Mandatory response from European Commission and legislative procedure
Useful Resources
EU law requires alcohol content to be present and legible, but not prominent or obvious. A 0.8% drink can have tiny "0.8% vol" text and still be compliant while being marketed as "alcohol-free."